Get to Know Your Customers Day is an observance that occurs on the third Thursday of each quarter, which means it falls four times a year in January, April, July, and October. The day serves as an opportunity for businesses to focus on getting to know their customers better and to strengthen their relationships with them. This article provides creative ways to celebrate the day, helpful questions to ask your customers, and a selection of social media posts to kickstart your customer engagement efforts.

National Get To Know Your Customers Day

In 2023, National Get to Know Your Customers Day will be observed on the following dates:

  • 19 January 2023, Thursday
  • 20 April 2023, Thursday
  • 20 July 2023, Thursday
  • 19 October 2023, Thursday

Get to Know Your Customers Day was first celebrated in 1995 by the company, Kabbage, which provides funding for small businesses. The goal of the day is to encourage businesses to take the time to listen to their customers, understand their needs and preferences, and build stronger relationships with them. By doing so, businesses can improve customer loyalty, increase sales, and drive business growth.

Get To Know Your Customer Day Ideas

Get to Know Your Customers Day is an excellent opportunity for businesses to show their customers that they value and appreciate their business, and to build stronger connections that will benefit both parties in the long run. How do you celebrate Get To Know Your Customers Day? Here are some Get To Know Your Customer Day ideas for businesses to celebrate this day:

Host a customer appreciation event

Organize a small event to thank your customers for their loyalty and support. It can be a simple gathering with food and drinks or a more elaborate event with games, contests, and prizes.

Offer special promotions

Create exclusive discounts, offers or giveaways for your customers on this day. This can incentivize them to make a purchase and show your appreciation for their business.

Conduct customer surveys

Use this day to gather feedback from your customers through surveys or questionnaires. This can help you learn more about their needs and preferences and tailor your offerings accordingly.

Share customer success stories

Share stories of satisfied customers and how your business helped meet their needs. This can inspire confidence in potential customers and show your existing customers that you value their business.

Host a social media Q&A

Use your social media platforms to host a Q&A session with your customers. Answer their questions and address their concerns, this can help improve your relationship with them.

Reach out to inactive customers

Use this day to reach out to customers who haven't made a purchase in a while. Offer them special deals and ask for their feedback to understand why they haven't been buying from you.

Send personalized emails or handwritten notes

Show your customers that you value their business by sending them personalized emails or handwritten notes thanking them for their support.

Create customer personas

Use data from customer surveys and feedback to create customer personas. This can help you understand the needs and preferences of your customers and improve your marketing efforts.

Hold focus groups

Gather a small group of customers and conduct a focus group to discuss their thoughts on your products or services. This can help you gain valuable insights and feedback.

Collaborate with customers

Partner with customers to create new products or services that meet their needs. This can show that you value their input and are committed to improving your offerings.

Get To Know Your Customers Day Questions

National Get to Know Your Customers Day is all about building stronger relationships with your customers by engaging with them and learning more about their needs and preferences. Here are some questions that businesses can ask their customers on this day:

  1. What are your favorite products or services that we offer?
  2. How did you hear about our business?
  3. What do you think sets us apart from our competitors?
  4. What do you think we could improve about our business?
  5. How can we better meet your needs as a customer?
  6. What are some things you wish we offered that we currently don't?
  7. What is your preferred method of communication with our business?
  8. Have you had any positive experiences with our business that you'd like to share?
  9. Are there any areas where you feel we have excelled in our customer service?
  10. What are your thoughts on our pricing and value for money?

These questions can help businesses gather valuable feedback from their customers, learn more about their preferences, and tailor their offerings and customer service accordingly. By engaging with customers in this way, businesses can improve customer loyalty and retention, and drive business growth.

Get To Know Your Customers Day Social Media Posts

Social media is a great way for businesses to celebrate Get to Know Your Customers Day and engage with their customers. Here are some steps you can follow to come up with a post:

  1. Determine your goals: Consider what you want to achieve with your post. Do you want to increase engagement, drive sales, or gather customer feedback? Your goals can help you shape the content of your post.
  2. Choose a format: Decide on the format of your post. You can choose from various types such as images, videos, infographics, or simple text posts. Pick a format that resonates with your audience and suits your content.
  3. Craft your message: Create a message that reflects the theme of the day and your brand's voice. Use language that is clear, concise, and attention-grabbing. Highlight the importance of getting to know your customers and encourage them to engage with your business.
  4. Add visuals: Visuals can make your post more appealing and memorable. Use high-quality images or videos that align with your message and showcase your products or services. You can also use graphics, GIFs, or emojis to add personality to your post.
  5. Include a call to action: Your post should have a clear call to action that prompts customers to take action. This could be as simple as asking customers to share their thoughts or experiences with your business, or it could be a more specific call to action like "Sign up for our newsletter" or "Shop now".
  6. Engage with your audience: Once you have posted your content, be sure to engage with your audience. Respond to comments, ask follow-up questions, and show appreciation for their feedback. This can help build stronger relationships with your customers and increase engagement.

Remember, your social media post should be focused on your customers and their needs. Keep it fun, engaging, and informative, and be sure to stay true to your brand's voice and values.

What Is the Hashtag for Get To Know Your Customers Day?

The two main hashtags for National Get To Know Your Customers Day are #Gettoknowyourcustomersday and #NationalGetToKnowYourCustomersDay.

What are Some Social Media Captions for Get To Know Your Customers Day?

We've rounded up some social media captions to kickstart your campaign for the day:

  1. Happy Get to Know Your Customers Day! We appreciate each and every one of you and would love to learn more about your needs and preferences. Share with us in the comments!
  2. It's Get to Know Your Customers Day! We're excited to hear your feedback and learn more about how we can better serve you. Comment below with your favorite product/service from our business!
  3. Today is all about you - our amazing customers! Let us know how we can make your experience with our business even better. #GetToKnowYourCustomersDay
  4. We believe that building strong customer relationships is key to success in business. That's why we're celebrating Get to Know Your Customers Day! Drop a comment below and tell us a little about yourself.
  5. Happy Get to Know Your Customers Day! Our team is dedicated to providing exceptional service and meeting your needs. We'd love to hear your thoughts on how we're doing so far - leave us a review!
  6. At [Business Name], we're always striving to improve our offerings and customer service. Today on Get to Know Your Customers Day, we want to hear your feedback and suggestions. Share them with us in the comments!
  7. On this Get to Know Your Customers Day, we want to say a huge thank you to our loyal customers. Your support means everything to us! Let us know how we can continue to exceed your expectations.
  8. Happy Get to Know Your Customers Day! We're grateful for the opportunity to serve you and would love to learn more about your needs and preferences. Connect with us on social media or visit our website to share your thoughts.
  9. Today is all about building strong customer relationships. We're excited to get to know you better and learn how we can provide even better service. Comment below with your favorite thing about our business!
  10. At [Business Name], we're committed to putting our customers first. Today on Get to Know Your Customers Day, we're excited to hear your feedback and suggestions. Share them with us and help us continue to improve!

Getting a Business Phone Number to Keep in Touch With Your Customers

If you own a business or are self-employed, having a dedicated phone number for your business can be a game-changer. It helps you keep your personal and business calls separate, and gives your customers an easy way to contact you. Here are some steps to getting a business phone number:

  1. Choose a phone service: There are many phone service providers that offer business plans. Some of the popular ones include Google Voice and Phoner. Do some research to find one that meets your needs and budget.
  2. Decide on a phone number: You can choose to get a toll-free number (e.g. 1-800) or a local number with a specific area code. Consider what would be most convenient for your customers and what image you want to project for your business.
  3. Set up your phone system: Depending on your phone service, you may be able to set up a virtual phone system with features like call forwarding, voicemail, and automated greetings. Phoner allows you do all of that, and customize your settings to make sure your customers have a positive experience when they call.
  4. Promote your new phone number: Once you have your new business phone number, make sure to promote it on your website, business cards, and marketing materials for Get to Know Your Customers Day. This will help customers remember how to reach you and reinforce your brand.

Conclusion

Get to Know Your Customers Day is one of the many opportunities to connect with your customers and show them that you value their business. Be it hosting a customer appreciation event, or organising an attractive giveaway, the possibilities to delight your customers on this day are endless. However, keep in mind that the focus is to understand your customers on a deeper level, which is why you might want to send out surveys and conduct focus groups to uncover questions on National Get to Know Your Customers Day, which will help you understand your business from a customer's point of view.